Using sustainability drivers described in a report by the Environmental Protection Agency, Ireland 1 at the local level, a community group in Ballina, Ireland reduced their ecological footprint by 28%. They achieved it through meaningful measurement of consumption and the power of storytelling to reinterpret technical messages. This footprint measurement and the subsequent storytelling gave a sustainability uplift to local norms, and the strong, committed local participation through bringing people together has led to big reductions in resource, waste and energy use.
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